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X-WR-CALNAME:IMAA - Interactive Marketing Association Alliance
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X-WR-CALDESC:Events for IMAA - Interactive Marketing Association Alliance
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DTSTART;TZID=America/Chicago:20210422T180000
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DTSTAMP:20260408T045219
CREATED:20210228T005555Z
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SUMMARY:Excellence in Interactive Marketing Awards
DESCRIPTION:We’re excited to announce this year DFWIMA’s Excellence in Interactive Marketing Awards will be held virtually once again via Zoom on Thursday\, April 22nd\, 2021 from 6:00 pm – 7:00 pm CST. \n2021 AWARDS \nMOST EFFECTIVE DIRECT RESPONSE CAMPAIGN\nAwarded to the direct response campaign that most effectively generated leads or sold a product or service. Effectiveness is measured by showing evidence of exceeding benchmarks or industry standards. \nMOST EFFECTIVE INTEGRATED MARKETING CAMPAIGN\nAwarded to the integrated marketing campaign that most effectively developed an omnichannel strategy. Effectiveness is measured by showing evidence of exceeding benchmarks or industry standards. \nMOST EFFECTIVE MULTICULTURAL CAMPAIGN\nAwarded to the multicultural campaign that most effectively developed a diverse and inclusive strategy. Effectiveness is measured by showing evidence of exceeding benchmarks or industry standards. \nMOST EFFECTIVE BRAND AWARENESS CAMPAIGN\nAwarded to the brand awareness campaign that most effectively developed an interactive or engaging strategy. Effectiveness is measured by showing evidence of exceeding benchmarks or industry standards. \nMOST INNOVATIVE SOCIAL MEDIA CAMPAIGN\nAwarded to the social media campaign that developed an innovative and engaging strategy. Innovation is measured by showing evidence of trend-setting creativity and outside-the-box thinking. \nMOST INNOVATIVE CREATIVE CONTENT\nAwarded to the creator(s) that developed an innovative or experimental form of content. Innovation is measured by showing evidence of trend-setting creativity and outside-the-box thinking. \nMOST INNOVATIVE SEARCH CAMPAIGN\nAwarded to the search campaign that developed and/or executed an innovative strategy. Innovation is measured by showing evidence of trend-setting creativity and outside-the-box thinking. \nMARKETER OF THE YEAR\nAwarded to the marketer who exemplifies extraordinary leadership and continuously delivers stellar marketing campaigns with exceptional results. Requires a minimum of two (2) years’ experience and is a positive role model serving our DFW community.  \nAGENCY DIRECTOR/SUPERVISOR OF THE YEAR\nAwarded to the agency director or supervisor who exemplifies extraordinary leadership and continuously delivers stellar marketing campaigns with exceptional results. Requires a minimum of two (2) years’ experience and is a positive role model serving our DFW community. \nAGENCY PLANNER/BUYER OF THE YEAR\nAwarded to the agency planner or buyer who exemplifies extraordinary passion and continuously delivers stellar marketing campaigns with exceptional results. Requires a minimum of two (2) years’ experience and is a positive role model serving our DFW community.  \nMEDIA SALESPERSON OF THE YEAR\nAwarded to the media salesperson who exemplifies extraordinary passion and dedication to delivering results for their agency and client partners. Requires a minimum of two (2) years’ experience and is a positive role model serving our DFW community.  \nACCOUNT MANAGER OF THE YEAR\nAwarded to the account manager who exemplifies extraordinary service and dedication to delivering results for their agency and client partners. Requires a minimum of two (2) years’ experience and is a positive role model serving our DFW community.
URL:https://imaalliance.org/event/excellence-in-interactive-marketing-awards/
LOCATION:Zoom Webinar
ATTACH;FMTTYPE=image/png:https://imaalliance.org/wp-content/uploads/2021/02/EIMA-2021.png
ORGANIZER;CN="Dallas Fort Worth Interactive Marketing Association":MAILTO:operations@dfwima.org
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210223T123000
DTEND;TZID=America/New_York:20210223T133000
DTSTAMP:20260408T045219
CREATED:20210218T215902Z
LAST-MODIFIED:20210218T230455Z
UID:10000012-1614083400-1614087000@imaalliance.org
SUMMARY:ThinkLA New Business Workshop: Prospecting is not Optional
DESCRIPTION:In an ever-changing and competitive market\, agencies can no longer rely on inbound leads. To survive\, agencies must develop proactive\, outbound marketing programs to build visibility and generate growth. Join expert growth consultant Zach Rosenberg as he provides practical tips\, advice\, and insight on how to generate new business leads in a new age. \nALL IMAA organizations can offer a $10 discount to their members: please use code IMAANB when registering for the event!
URL:https://imaalliance.org/event/thinkla-new-business-workshop-prospecting-is-not-optional/
LOCATION:Zoom Webinar
ATTACH;FMTTYPE=image/png:https://imaalliance.org/wp-content/uploads/2021/02/New-Business-Workshop-Title-FB.png
ORGANIZER;CN="ThinkLA":MAILTO:events@thinkla.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210218T110000
DTEND;TZID=America/New_York:20210218T120000
DTSTAMP:20260408T045219
CREATED:20210215T215500Z
LAST-MODIFIED:20210216T162238Z
UID:10000011-1613646000-1613649600@imaalliance.org
SUMMARY:Internet of Things for Business Professionals
DESCRIPTION:Validate your knowledge of IoT terminology and your ability to understand the components of IoT infrastructure\, help you uncover challenges for consideration and understand the impact that IoT has on your organization. This includes being able to identify what IoT can do for your organization and the various business and technical challenges that you must address.
URL:https://imaalliance.org/event/internet-of-things-for-business-professionals/
CATEGORIES:TechRochester
ORGANIZER;CN="TechRochester":MAILTO:kim@techrochester.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210217T130000
DTEND;TZID=America/New_York:20210217T140000
DTSTAMP:20260408T045219
CREATED:20210213T210541Z
LAST-MODIFIED:20210213T210636Z
UID:10000010-1613566800-1613570400@imaalliance.org
SUMMARY:2021 IMAA Q1 Meeting
DESCRIPTION:
URL:https://imaalliance.org/event/2021-imaa-q1-meeting/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20201217T160000
DTEND;TZID=America/New_York:20201217T170000
DTSTAMP:20260408T045219
CREATED:20201210T151937Z
LAST-MODIFIED:20201210T151937Z
UID:10000008-1608220800-1608224400@imaalliance.org
SUMMARY:TechRochester Holiday Happy Hour
DESCRIPTION:Join us for a Holiday Happy Hour! \nWe want to try out a new and exciting platform and thought why not do it with all of you and make some fun out of it.
URL:https://imaalliance.org/event/techrochester-holiday-happy-hour/
ORGANIZER;CN="TechRochester":MAILTO:kim@techrochester.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20201217T110000
DTEND;TZID=America/New_York:20201217T123000
DTSTAMP:20260408T045219
CREATED:20201210T152015Z
LAST-MODIFIED:20201210T221444Z
UID:10000009-1608202800-1608208200@imaalliance.org
SUMMARY:Data Science for Business Professionals
DESCRIPTION:In this course\, you will identify how data science supports business decisions. You will: \n\nExplain the fundamentals of data science\nDescribe common implementations of data science.\nIdentify the impact data science can have on a business
URL:https://imaalliance.org/event/data-science-for-business-professionals/
ORGANIZER;CN="TechRochester":MAILTO:kim@techrochester.org
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