IMAA - Interactive Marketing Association Alliance

2025 Bi Monthly Meetings
2025-09-17 12:00 - 13:00, 2025-07-16 12:00 - 13:00, 2025-05-21 12:00 - 13:00, 2025-03-19 12:00 - 13:00, 2025-01-15 12:00 - 13:00 (America/New_York) | Zoom Webinar
Join us every other month to discuss trends, share ideas and learn from others.
Not on our list? Please register to request an invitation to the next event.

Q4 2024 IMAA Call
2023-11-29 13:30 - 14:30 (America/New_York)

Quarterly IMAA Call
2021-04-28 13:30 - 14:30 (America/New_York) | Zoom Webinar
Quarterly Check In call. Key topic of discussion for this session will center around plans for in-person/hybrid/remote events

Excellence in Interactive Marketing Awards
2021-04-22 18:00 - 19:30 (America/Chicago) | Zoom Webinar
We’re excited to announce this year DFWIMA’s Excellence in Interactive Marketing Awards will be held virtually once again via Zoom on Thursday, April 22nd, 2021 from 6:00 pm – 7:00 pm CST.
2021 AWARDS
MOST EFFECTIVE DIRECT RESPONSE CAMPAIGN
Awarded to the direct response campaign that most effectively generated leads or sold a product or service. Effectiveness is measured by showing evidence of exceeding benchmarks or industry standards.
MOST EFFECTIVE INTEGRATED MARKETING CAMPAIGN
Awarded to the integrated marketing campaign that most effectively developed an omnichannel strategy. Effectiveness is measured by showing evidence of exceeding benchmarks or industry standards.
MOST EFFECTIVE MULTICULTURAL CAMPAIGN
Awarded to the multicultural campaign that most effectively developed a diverse and inclusive strategy. Effectiveness is measured by showing evidence of exceeding benchmarks or industry standards.
MOST EFFECTIVE BRAND AWARENESS CAMPAIGN
Awarded to the brand awareness campaign that most effectively developed an interactive or engaging strategy. Effectiveness is measured by showing evidence of exceeding benchmarks or industry standards.
MOST INNOVATIVE SOCIAL MEDIA CAMPAIGN
Awarded to the social media campaign that developed an innovative and engaging strategy. Innovation is measured by showing evidence of trend-setting creativity and outside-the-box thinking.
MOST INNOVATIVE CREATIVE CONTENT
Awarded to the creator(s) that developed an innovative or experimental form of content. Innovation is measured by showing evidence of trend-setting creativity and outside-the-box thinking.
MOST INNOVATIVE SEARCH CAMPAIGN
Awarded to the search campaign that developed and/or executed an innovative strategy. Innovation is measured by showing evidence of trend-setting creativity and outside-the-box thinking.
MARKETER OF THE YEAR
Awarded to the marketer who exemplifies extraordinary leadership and continuously delivers stellar marketing campaigns with exceptional results. Requires a minimum of two (2) years’ experience and is a positive role model serving our DFW community.
AGENCY DIRECTOR/SUPERVISOR OF THE YEAR
Awarded to the agency director or supervisor who exemplifies extraordinary leadership and continuously delivers stellar marketing campaigns with exceptional results. Requires a minimum of two (2) years’ experience and is a positive role model serving our DFW community.
AGENCY PLANNER/BUYER OF THE YEAR
Awarded to the agency planner or buyer who exemplifies extraordinary passion and continuously delivers stellar marketing campaigns with exceptional results. Requires a minimum of two (2) years’ experience and is a positive role model serving our DFW community.
MEDIA SALESPERSON OF THE YEAR
Awarded to the media salesperson who exemplifies extraordinary passion and dedication to delivering results for their agency and client partners. Requires a minimum of two (2) years’ experience and is a positive role model serving our DFW community.
ACCOUNT MANAGER OF THE YEAR
Awarded to the account manager who exemplifies extraordinary service and dedication to delivering results for their agency and client partners. Requires a minimum of two (2) years’ experience and is a positive role model serving our DFW community.

ThinkLA New Business Workshop: Prospecting is not Optional
2021-02-23 12:30 - 13:30 (America/New_York) | Zoom Webinar
In an ever-changing and competitive market, agencies can no longer rely on inbound leads. To survive, agencies must develop proactive, outbound marketing programs to build visibility and generate growth. Join expert growth consultant Zach Rosenberg as he provides practical tips, advice, and insight on how to generate new business leads in a new age.
ALL IMAA organizations can offer a $10 discount to their members: please use code IMAANB when registering for the event!

Internet of Things for Business Professionals
2021-02-18 11:00 - 12:00 (America/New_York)
Validate your knowledge of IoT terminology and your ability to understand the components of IoT infrastructure, help you uncover challenges for consideration and understand the impact that IoT has on your organization. This includes being able to identify what IoT can do for your organization and the various business and technical challenges that you must address.

2021 IMAA Q1 Meeting
2021-02-17 13:00 - 14:00 (America/New_York)

TechRochester Holiday Happy Hour
2020-12-17 16:00 - 17:00 (America/New_York)
Join us for a Holiday Happy Hour!
We want to try out a new and exciting platform and thought why not do it with all of you and make some fun out of it.

Data Science for Business Professionals
2020-12-17 11:00 - 12:30 (America/New_York)
In this course, you will identify how data science supports business decisions. You will:

Explain the fundamentals of data science
Describe common implementations of data science.
Identify the impact data science can have on a business
