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X-WR-CALDESC:Events for IMAA - Interactive Marketing Association Alliance
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DTSTART;TZID=America/Chicago:20210422T180000
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SUMMARY:Excellence in Interactive Marketing Awards
DESCRIPTION:We’re excited to announce this year DFWIMA’s Excellence in Interactive Marketing Awards will be held virtually once again via Zoom on Thursday\, April 22nd\, 2021 from 6:00 pm – 7:00 pm CST. \n2021 AWARDS \nMOST EFFECTIVE DIRECT RESPONSE CAMPAIGN\nAwarded to the direct response campaign that most effectively generated leads or sold a product or service. Effectiveness is measured by showing evidence of exceeding benchmarks or industry standards. \nMOST EFFECTIVE INTEGRATED MARKETING CAMPAIGN\nAwarded to the integrated marketing campaign that most effectively developed an omnichannel strategy. Effectiveness is measured by showing evidence of exceeding benchmarks or industry standards. \nMOST EFFECTIVE MULTICULTURAL CAMPAIGN\nAwarded to the multicultural campaign that most effectively developed a diverse and inclusive strategy. Effectiveness is measured by showing evidence of exceeding benchmarks or industry standards. \nMOST EFFECTIVE BRAND AWARENESS CAMPAIGN\nAwarded to the brand awareness campaign that most effectively developed an interactive or engaging strategy. Effectiveness is measured by showing evidence of exceeding benchmarks or industry standards. \nMOST INNOVATIVE SOCIAL MEDIA CAMPAIGN\nAwarded to the social media campaign that developed an innovative and engaging strategy. Innovation is measured by showing evidence of trend-setting creativity and outside-the-box thinking. \nMOST INNOVATIVE CREATIVE CONTENT\nAwarded to the creator(s) that developed an innovative or experimental form of content. Innovation is measured by showing evidence of trend-setting creativity and outside-the-box thinking. \nMOST INNOVATIVE SEARCH CAMPAIGN\nAwarded to the search campaign that developed and/or executed an innovative strategy. Innovation is measured by showing evidence of trend-setting creativity and outside-the-box thinking. \nMARKETER OF THE YEAR\nAwarded to the marketer who exemplifies extraordinary leadership and continuously delivers stellar marketing campaigns with exceptional results. Requires a minimum of two (2) years’ experience and is a positive role model serving our DFW community.  \nAGENCY DIRECTOR/SUPERVISOR OF THE YEAR\nAwarded to the agency director or supervisor who exemplifies extraordinary leadership and continuously delivers stellar marketing campaigns with exceptional results. Requires a minimum of two (2) years’ experience and is a positive role model serving our DFW community. \nAGENCY PLANNER/BUYER OF THE YEAR\nAwarded to the agency planner or buyer who exemplifies extraordinary passion and continuously delivers stellar marketing campaigns with exceptional results. Requires a minimum of two (2) years’ experience and is a positive role model serving our DFW community.  \nMEDIA SALESPERSON OF THE YEAR\nAwarded to the media salesperson who exemplifies extraordinary passion and dedication to delivering results for their agency and client partners. Requires a minimum of two (2) years’ experience and is a positive role model serving our DFW community.  \nACCOUNT MANAGER OF THE YEAR\nAwarded to the account manager who exemplifies extraordinary service and dedication to delivering results for their agency and client partners. Requires a minimum of two (2) years’ experience and is a positive role model serving our DFW community.
URL:https://imaalliance.org/event/excellence-in-interactive-marketing-awards/
LOCATION:Zoom Webinar
ATTACH;FMTTYPE=image/png:https://imaalliance.org/wp-content/uploads/2021/02/EIMA-2021.png
ORGANIZER;CN="Dallas Fort Worth Interactive Marketing Association":MAILTO:operations@dfwima.org
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