The Interactive Marketing Association Alliance is an initiative held in common interest by digital marketing organizations across the US. Individual associations formed independently can participate in the IMAA to learn from other markets, discover new speakers and content, share local events nationwide, assist newly formed IMAs and network with professional resources. The group is not commercially funded or sponsored, nor are there financial obligations to join. It is an initiative formed by like-minded leadership seeking excellence in educational and networking resources for their own local communities.